How a municipal radio station works today, with Oriol Mas
Oriol Mas has been director of a municipal radio station in Girona, run by the city council as a public service, for three years. In this conversation he explains how a fairly new project has been built step by step, why he thinks local news is more necessary than ever, and who listens to the station today: on FM, through podcasts, or via social media and WhatsApp.
He also talks about the station's relationship with politicians, how they started working with EnaCast, and how AI helps them extend the life of their content, within limits he sets himself.
Who's in it: Oriol Mas, director of a municipal radio station in Girona (left), and Enric Riba, CEO of EnaCast (right), who asks the questions.
The station uses EnaCast's recording and distribution system and the EnaCast Insights tools.
The English audio is dubbed with enacast.fm from the Catalan original.
Summary
Oriol Mas, director of Girona FM, speaks with Enric Riba about the station’s role in Girona and how it is developing its digital work.
Girona FM’s role
Mas describes Girona FM as a relatively new municipal public-service project. He says it aims to report on the city, offer local perspectives on wider events and give people in Girona a voice. Its programming includes news, talk shows, roundtables, entertainment and live sports.
“We have a job that I think is more necessary than ever, informing our neighbors, providing that local perspective on what's happening in the city and what's happening across the country, and ultimately giving a voice to everything happening in Girona, being a megaphone for everything in the city.” — Oriol Mas
He says the station serves a broad audience: some listen on FM, while others follow live broadcasts, podcasts, the website or social media. Mas also discusses the station’s relationship with politicians, emphasizing the importance of journalists asking questions and maintaining editorial independence.
Digital tools and AI
Mas explains that digital tools help a small station make more use of its existing resources. He describes how EnaCast supports podcasting and distribution, and how AI tools can help transcribe programmes and turn content into articles, extending its reach beyond live broadcasts.
“AI shouldn't do everything for us.” — Oriol Mas
He says AI should streamline processes so journalists and technicians can focus on their work. Looking ahead, he would like social media content tools to be integrated with EnaCast.
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