From Google Analytics to Plausible: Building a Privacy-Focused Analytics Tool

Marco Seric, co-founder of Plausible Analytics, shares his journey in building a privacy-first, open-source alternative to Google Analytics. He discusses the importance of positioning, marketing strategies, and the challenges of scaling in the crowded analytics space. With a focus on content marketing, organic growth, and developer trust, Marco emphasizes the value of community-driven support and making informed decisions about licensing and infrastructure