Camera Makers, AI Rebuilds, and the Gear Market
Camera news and the changing gear market
The hosts discuss recent developments across photography and video gear, then consider why demand for simple creator cameras is outpacing traditional camera products.
AI-built alternatives to Adobe
The panel discusses a project that used AI to reverse-engineer Adobe Creative Cloud apps. They question its ethics, whether it could infringe Adobe’s patents or intellectual property, and whether its paid plans make the project a commercial product. They also consider the broader uncertainty around AI tools: whether creators will adopt them or push back in favour of verifiable, non-AI work.
"Healthy competition. Have your own talented crew. Make it." — Chris Nichols
Getty Images restructuring
The hosts report that Getty Images has filed for Chapter 11 bankruptcy as part of a restructuring and is going private after its planned Shutterstock merger failed. They discuss the reported purchase of the company by the Getty family and private equity, the funding intended for its reorganization, and photographers’ concerns about payments and the future of stock-image income. They also distinguish Getty’s stock library from its coverage of current events.
Phone accessories and Sony microphones
The panel considers Godox’s MagSafe-attaching phone flash, comparing its price and features with Profoto’s earlier product. They question how useful a separate flash is alongside a phone’s computational photography and whether extra phone accessories make smartphones practical creative tools.
They then assess two Sony audio products: a spatial microphone for smartphones and a wireless microphone system. The spatial mic’s niche uses and USB-C trade-off are discussed, while the wireless system draws interest for its monitoring options, possible low-latency Bluetooth connection, Sony camera integration and four-channel setup. The panel notes its cost and the need to test its performance.
APS-C lenses, Instax, and the OM System PEN
The hosts review Sigma’s 50–120mm f/2.8 APS-C zoom and Tamron’s 16–50mm f/2.8, discussing their size, performance, price and potential as a compact kit. They also look at Fujifilm’s new square-format Instax camera, its size and filters, and the appeal of smaller instant cameras and portable printers.
The panel discusses reports of strong demand for the OM System PEN and possible delays for pre-orders. They suggest that its compact, simple companion-camera design and price may be attracting buyers, while noting that sales beyond Japan still need to be established.
Why simple creator cameras are selling
The episode’s main discussion asks why Japanese camera companies have not matched the success of action and gimbal cameras. The hosts argue that ease of use, built-in stabilization and audio, and ready-to-use results appeal to people who do not want to learn camera settings or assemble a rig. They contrast that approach with traditional cameras and accessories, and discuss whether manufacturers are designing around existing products rather than users’ needs.
The panel also considers risk aversion and repetitive product strategies among camera companies, the role of Fujifilm in trying different approaches, and the possibility that Chinese brands could expand into traditional mirrorless cameras. They discuss past examples of risk-taking, including Nikon’s KeyMission and the Pentax 17.
What the hosts have been up to
Jordan talks about a family trip to Japan, using his phone for most video and a Panasonic L10 for photography. Chris describes preparing Thanksgiving dinner for a family camping gathering. Sarah discusses visiting family in Chicago and her upcoming work at Fujikina in New York, including a subway photo display whose prints have been repeatedly taken.
Hugh Brownstone’s camera bag and sign-off
The hosts congratulate Hugh Brownstone on a camera bag made with Oberwerth, noting that its first batch sold out. They discuss its design for street photography before closing the episode and previewing an unusual draft planned for the next show.