Super Bowl EVs, iMessage Reactions, and Galaxy S22 News
Electric Vehicles at the Super Bowl
The hosts discuss the prominence of Electric Vehicles (EVs) in this year’s Super Bowl commercials, noting it as a significant milestone for mainstream adoption. While there were fewer ads than the hosts' ambitious over-under projection, the quality and creativity of these commercials stood out.
Notable Highlights:
• Kia EV6: Featured a memorable robot dog, effectively capturing audience interest with high production value.
• Polestar 2: Stood out for its direct, comparative marketing approach, likely driving significant search traffic for the brand.
• General Motors: Their use of the Hummer and the Silverado EV signaled a strong commitment to electrification, including a bold "30 EVs by 2030" goal.
• BMW iX: Despite mixed reactions to the "nostrils" grill design, the commercial successfully showcased the car's presence.
"I wonder what a Tesla Super Bowl ad would look like. I've seen Tesla videos, Tesla intros, but I wonder if they made a Super Bowl ad, what that would look like."
Future EV Concepts and Toyota
The discussion shifts to Toyota’s recent concept unveiling. While no specific technical details were provided, the range of models—including a rugged Tacoma EV and a sleek bronze roadster—showcases the potential for diverse form factors in an electric future. The hosts emphasize the design freedom afforded by removing internal combustion constraints, such as traditional grilles.
iMessage and Google Messages Interoperability
There is a deep dive into the recent update enabling iMessage reactions to appear correctly in Google Messages for Android users.
• Brute Force Fix: This is described as a "feature patch" on Google’s side, intercepting SMS data to reformat it as a reaction.
• Limitations: Users still cannot react back to iPhone users, leading to concerns about confusing user experiences.
• Ecosystem Implications: The hosts debate whether this improves the Android experience significantly enough to discourage switching to iOS, or if the inability to fully participate in iMessage features remains a pain point.
Smartphone Ecosystem and Trade-in Deals
The episode concludes with a look at the Samsung Galaxy S22 series, which the hosts describe as a "boring" but highly polished default choice for Android users. They also touch upon an AT&T website glitch that briefly offered massive trade-in values for older hardware, highlighting the aggressive strategies carriers use for customer acquisition.