Untold Stories: FBI, Dyson, and YouTube Adventures
The Origins of Autofocus
Marques and the team recount the spontaneous decision to brand their car-focused content as Autofocus.
• The name originated from a simple brainstorm during travel, perfectly blending their expertise in cameras with their growing passion for automobiles.
• The channel's first major piece of content was a, living-with update on Marques's Rivian R1T.
The Mysterious MKBHD License Plate
For years, fans have spotted a car with the MKBHD license plate in California.
• The team launched a half-joking investigation, including calling the Tesla Fremont factory and even utilizing public record services.
• Despite their efforts to contact the owner for a podcast appearance, the driver remains a total mystery, leading the team to eventually abandon the search, assuming the person simply values their privacy.
The Dyson Marketing "Wave"
Marques discusses a 2018 campaign where Dyson sent a wave of sponsored videos across the creator community.
"Instead of them paying you money, you paid them."
• The strategy of cascading embargoed content throughout the day created an illusion of organic ubiquity but ultimately annoyed many creators and viewers.
• The team now advises other YouTubers to ask: •Are there any other participants in this campaign?• to avoid awkward brand associations.
The FBI at the Studio
The most surreal story involves the FBI visiting the studio in 2020.
• They were investigating the Escobar Phone scam, which claimed to be a new revolution in folding phones but was essentially a rebranded, gold-plated Samsung Galaxy Fold.
• Marques and the team assisted in the evidence collection, effectively becoming "snitches" for the sake of the investigation against the fraudulent company.
CES Encounters and Professional Hurdles
• The Nico Rosberg Incident: Marques reflects on an awkward, short interaction with the F1 champion at CES 2019, which led to a temporary villain arc in the eyes of F1 fans.
• Ford Mach-E Road Trip: The team recounts a notoriously difficult EV road trip where the poor charging infrastructure caused them to clash with Ford’s PR team, who wanted them to bypass the real-world charging struggles they were highlighting.