Waveform: Instagram Ads, Microsoft Recall & WWDC Rumors

·1h 32m
Shared point

Instagram's Unskippable Ads

The panel discusses Instagram's testing of unskippable video ads, noting that while users naturally dislike them, Meta is observing user retention to maximize ad revenue.

• The hosts debate if these ads work better because they are more highly targeted than generic platform ads.
• They express annoyance at the intrusive UI, such as countdown timers that force engagement.

The Controversy of Microsoft Recall

Microsoft's new AI-based feature, Recall, which logs user activity via recurring screenshots, faces heavy scrutiny due to privacy and security concerns.

"It's like if Microsoft was a person, they would just be over your shoulder at all times looking at every single thing you do. And that just feels really creepy."

Security Implications

• Critics highlight that local files storing this data can be accessible to system administrators.
• Whether the data includes password fields or sensitive bank info in plain text is a major point of contention.

WWDC Predictions

The hosts look forward to Apple's WWDC, expecting a heavy focus on Generative AI.

Siri 2.0: The panel discusses rumors that Siri may integrate with OpenAI to finally become competitive.
iOS 18: Features like AI-assisted writing, photo editing, and more granular home screen customization are anticipated.
HomeKit Improvements: There is discussion regarding the expansion of Thread support to make smart home devices more interoperable.

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Chapters

5 chapters
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Waveform: The MKBHD Podcast
AI chat — answers grounded in episodes