Insights from Steli Efti on Building Close.io and Sales Strategies

In this episode of the IndieHackers podcast, host Cortland Allen interviews Steli Efti, founder of Close.io. Steli shares his journey from facing hardships in his early entrepreneurial endeavors to establishing a successful CRM for inside sales. He discusses the importance of understanding your customer, embracing rejection in sales, and learning from failures. Steli emphasizes that sales is a crucial skill for all founders, not just charismatic extroverts, and provides resources for those looking to improve